Betty Hakes presented facts about affiliate marketing at the most recent New Media Cincinnati event April 9, 2011. As part of her presentation, Betty prompted several important questions a company or individual should consider before participating in affiliate marketing. These questions included the following:

Do you have what it takes to be a successful affiliate marketer?Is your company ready to launch an affiliate program?What are the key elements to be successful in affiliate marketing?

Do you have what it takes to be a successful affiliate marketer?

Affiliate marketing is when an affiliate (e.g., publisher or content provider) is paid when a lead or transaction occurs at the advertisers website through which the customer visit originates through an affiliate link. Hakes says, “Affilate marketing is NOT multi-level marketing (MLM).” Also, affiliate marketing will not make you rich. It could become a steady income stream eventually.

There are several ways to become an affiliate marketer. These include being a content provider who owns or manages a website, participating in email marketing, using pay-per call strategies, starting a mobile affiliate program, or leveraging couponers ad datafeed sites.

A successful affiliate marketer is able to reach large, but niche audiences. Understanding search engine optimization and creating a personal brand is crucial. Ultimately, showing results will allow you to negotiate better terms.

Is your company ready to launch an affiliate program?

Launching a successful affiliate marketing company is not easy. It requires a person or company to define their market niche, understand how to reach existing and potential customers, and extensive testing. Launching an affiliate marketing program might not be for you unless you are prepared to do the leg work.

What are the key elements to be successful in affiliate marketing?

Affiliate marketing requires the ability to understand and partner with affiliate platforms (e.g., Launching a successful affiliate marketing campaign begins by following several critical steps. These steps include research, monitoring whether your site currently converts visitors and making sure landing pages are optimized for your target market. Adhering to current social media ethics and laws outlined by the Word of Mouth Marketing Association (WOMMA) and the Federal Trade Commission (FTC), which enforce disclosure of compensation for promoting products, is strongly recommended as well.

Now you know what it takes to be a successful affiliate marketer. Are you still interested in affiliate marketing? Many online resources are available to help you achieve your affiliate marketing goals. A few recommended sources are listed below:

Affilate Marketing Blog by Geno Prussakov ( Summit (

Ultimately, the decision to become an affiliate marketer is up to you. Your success will depend on a little luck and perseverance. You can find out more about affiliate marketing by viewing Betty’s presentation featured on New Media Cincinnati blog.

Are you interested in becoming a member of New Media Cincinnati? The New Media Cincinnati meet-up occurs on the second Saturday of each month at The Pub Rookwood Mews, 2692 Madison Road, Cincinnati, 45208 from 3-6 PM. You can find out more information by visiting, or participating in discussion on Facebook, LinkedIn, and Twitter (hashtag: #nmcincy).

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Copyright © 2011 Ronald Coyle

Disclaimer: The author, Ronald Coyle, did not receive any compensation or incentives from individuals or organizations cited in this article.

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